Improving the online customer account experience at Sandwell Council

Client

Sandwell Metropolitan Borough Council

Department

Digital Transformation

Project

Optima Digital Solutions was appointed to redesign the council’s govService customer and staff facing portals to match their new corporate website and intranet.

Background

In September 2023, Sandwell launched a new corporate website using the Jadu platform and are currently in the process of creating a new corporate intranet for staff members.

The newly designed sites differ from the existing customer and staff portals (self and dash) used on the govService platform. Sandwell wanted the experience between these sites to be consistent for residents and staff alike.

The team at Sandwell reached out to us after they utilised our free staff portal designs that are available for any authority using the govService platform. They wanted to build on this design for their internal portal but also required our expertise to redevelop their customer account portal.

Our brief

We were asked to assist with the design, development and deployment of the new portals. Sandwell requested that we:

What we achieved


Sandwell Metropolitan Borough Council on Optima Digital Solutions

We have had a fantastic experience working with Optima. From using their online form for scheduling a catch up, to deployment of our restyled customer portal out to a happy customer base – those involved have been efficient, knowledgeable, and worked diligently but at pace throughout.

The final product exceeded our expectations and was realised by a clear wealth of knowledge and experience of the potential for styling the govService platform. It has made significant contribution in realising our ambitions for the experience of our digital customers.