Kevin Yzquierdo, who has built a life-long career in the retail automotive industry, brings the retail knowledge and expertise required to implement the advertising optimization process at automobile dealerships. Using Taguchi design of experiments in dealership advertising brings a break-through opportunity to dealers who are interested in increasing market share and improving their advertising return on investment. (Photo: Business Wire)
TROY, Mich.--(BUSINESS WIRE)--April 10, 2006--MetaMarketing is pleased to announce their new alliance with OptimAds LLC, a Highland of Michigan-based automotive consulting firm. MetaMarketing now has a three-way alliance with Nutek, Inc, a Bloomfield Hills of Michigan-based quality engineering consulting firm and Fouresquare LLC, a Troy of Michigan-based marketing firm.
OptimAds LLC, was founded by Kevin Yzquierdo, the highly regarded retail automotive management specialist in SE Michigan. Kevin's ability to increase automobile dealership sales and revenue in both the fixed and variable departments is well known and respected throughout the region.
Seeing the opportunity that MetaMarketing provides to statistically analyze and optimize advertising and marketing initiatives at retail dealerships was of immediate interest to Kevin. Using the Taguchi Design of Experiments technique, Dr. Ranjit Roy of Nutek, Inc. has turned statistics into an art over his many years of practical hands-on application. The team has created a process specifically for the retail dealership environment, a break-through in this field.
The MetaMarketing Automotive Application Executive Summary can be viewed at: www.metafouresquare.com/images/uploads/Auto_Exec_Summary_4-6-06.pdf.
After his preliminary analysis of 40 of the top volume dealerships in SE Michigan and their newspaper campaigns, Kevin could immediately see the power of using this tool. Using MetaMarketing to analyze weekly news ads for a pre-determined number of experiments will yield the optimal advertisement that will increase not only floor traffic and phone calls but most importantly the vehicle deliveries leading to increased market share and profitability.
Automotive manufacturers are expected to be very interested in the dealership application because they often pay 25%-75% of the ad cost with co-op funds. Increased sales means improved market share and R.O.I. for both the manufacturer and dealership, truly a win-win proposition.
Based on preliminary results, MetaMarketing is confident that dealership vehicle deliveries due to advertising can be increased by 20-50% and in some cases significantly higher.